TV Joint Sales Agreement Attribution Effective Date

Back in April, the FCC changed its ownership attribution rules to make television joint sales agreements count against same market TV ownership limits if they involve more than 15 percent of the weekly advertising time for the brokered TV station. The move aligned the TV rule with the radio JSA attribution rule.

The effective date of the new TV JSA attribution rule is June 19, 2014, which means that affected stations have two years – until June 19, 2016 – to come into compliance with the new rule. Broadcasters are pushing Congress to take action that will override the FCC’s decision.