Sponsorship ID Waiver Extended for COVID-19 PSAs

Posted on June 30th, 2020 by

Back in April, the FCC temporarily waived its sponsorship identification rules through June 30, 2020 to allow advertisers on commercial broadcast stations to donate purchased airtime to be used for COVID-19 public service announcements sponsored by governments or governmental agencies. Under the sponsorship identification rule, the entity donating the time would have to be identified, but the FCC waived that requirement.  By Order issued June 26, 2020, the original deadline has now been extended through August 31, 2020.