Future of TV Initiative Launched

Posted on April 28th, 2023 by

At the recent NAB conference in Las Vegas, FCC Chairwoman Jessica Rosenworcel announced a new public-private initiative to guide the next steps for NextGen, or ATSC 3.0 television.  The initiative will be led by the NAB, who will gather stakeholders and create a roadmap to transition the television industry from ATSC 1.0 to ATSC 3.0.

The ATSC 3.0 standard can bring Ultra-High Definition (4K)-quality images, two-way interactivity, greater accessibility options, and multi-screen applications to televisions via over-the-air broadcast signals working in tandem with broadband.  Transitioning all stations to ATSC 3.0 is a tricky process, as the move is currently voluntary and not all consumer televisions can receive NextGen television signals.