Children’s Television Rule NPRM on the Horizon

Last month, we wrote about FCC Commisioner O’Rielly’s January 26 FCC blog post pointing out the burdens of the children’s television rule. It seemed to be an initial move toward another deregulatory effort of the Pai-led Commission. And so it was. Commissioner O’Rielly issued a statement confirming that Chairman Pai has now asked him to lead a comprehensive review of the so-called “Kid-Vid” rule, originally adopted in the 1990s.

No notice of proposed rulemaking has been published yet, but we expect it shortly. At a minimum, we expect the requirements for TV broadcasters to change. And elimination of some requirements is not out of the question. TV stations should chime in when the NPRM is published.